We have put into practice many high-end fashion stores in different locations in the field of luxury retail up until today. We have acted as a general contractor for most of these projects. Louis Vuitton, Gucci, Fendi, Ralph Lauren, Michael Kors, DKNY, Armani, Galeries Lafayette, Beymen… These are among the major brands we have worked with.
While working with high-end clothing stores, high-end shoe stores it is one of the most important aspects for us to comply with the standards of these world’s giant brands. It is not always easy to comply with these standards in different geographies because of the different regulations of the countries. Therefore, the general contractor needs to assume the most of the responsibilities. In order to maintain the same standard in different locations, it is important to get a good command of the rules applied therein and be flexible at certain points by means of accurate communication. The number of luxury retail projects that we undertake in Turkey and different countries in the world will increase. Precisely because of that, after the headquarters in Istanbul, we are in New York, London, Dubai and now Moscow.
For luxury retail, it is important to start with an approach on which the products and the user experience are considered to be at the center. A previous design of the hanger heights and how the shopping experience in the store would be created in what type of traffic, the placements of products considering the consumer psychology, the location of changing rooms… And many other details are vital during this process. The brand’s strategy and the emotion it wants to create for the consumers are also constituting the basics of the interior design phase.
For the material selection, we focus on such materials that allow for movement and create a preferred perception, and we believe that it is one of the key points to create sum spacious areas which is the most important part of luxury retail in respect of interior design.
In addition to the shop design of Beymen, our portfolio that some of which we have carried out the refurbishment, throughout Turkey, some of the other retail projects are as follows: Wepublic, Crate Barell, Brandroom, Les Benjamins, Sandro, Lanvin, Network, Orange Bed&Bath and Chakra.
High-end store fit-out is the area in which we are experienced the most. As a company that pays utmost attention to the connection between fashion and space, we are aware that the shopping process starts with the first step taken in the store. We will continue to share the new luxury store design and fit-out projects we put into practice in different locations of the world.